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I bought this after checking it out from the library; I want to keep it as a reference as I implement the scorecard at work. It seems a little lengthy at times, but with many jewels of information throughout the book. Great book. Excellent examples of different companies.
One reason for this is clearlythat while these strategies, and the business issues behindthem, are changing constantly, the tools for measuringthe effectiveness of these strategies have not kept pace. In today's business landscape, it has never been moreimportant to implement solid strategies -- the uniqueand sustainable ways by which organizations createvalue. Yet, research reveals that companies have anincreasingly difficult time executing the strategies theyneed to remain competitive.
As such, don't expect scintillation--expect to learn the tools that are indispensable to creating real, manageable and measurable results. I have yet to find a more important or transparent approach to the creation of long-term strategy for organizations. This is not a "page-turner", it is a text book. Strategy is a largely misunderstood, mis-directed and inscrutable part of business. This is an essential part of every business-person's library.Amie Devero, Author of Powered by Principle: Using Core Values to Build World-Class Organizations Norton and Kaplan put forth a method for conceiving, articulating, sharing and measuring strategy that is elegant, simple, translatable and executable. Its failings in general come from a few basic misunderstandings about what strategy is as contrasted with tactics, and from the dearth of a way to articulate what may be intuitive for a visionary leader. Its basic foundation, a visual representation of the cause and effect relationships necessary to generate strategic goals is breathtaking in its simplicity and brilliance.
I recommned this book for the breadth and depth of the explanation of the subject matter and concise implmentation examples. An outstandingly well written book that decribes the balanced scorecard and provides excellent examples. An effective, practical guide for C-level executives and mid-level managers for implementing strategic scorcarding.
This system enables organizations to accomplish three things: link strategy and budget, close the strategy loop, and test, learn, and adapt.Principle 5: Mobilize Change Through Executive Leadership.The Balanced Scorecard helps executive leadership implement large scale changes that are necessary to implement new strategies. This principle accomplishes this by using the Balanced Scorecard to view strategy from 4 different perspectives: financial, customer, internal business processes, and learning.Principle 2: Align the Organization to the Strategy.The Balanced scorecard can link the many different and dispersed functions. It can clarify the values, beliefs and ideas that reflect the organization's identity, and clarify the actions mandated at the corporate level that create synergies at the business unit level.Principle 3: Make Strategy Everyone's Everyday Job.This principle, utilizing the Balanced Scorecard, focuses on three processes to align employees to the strategy: creating strategic awareness, defining personal and team objectives, and linking compensation to the Balanced ScorecardPrinciple 4: Make Strategy a Continual Process.The Balanced Scorecard creates a reporting system to monitor progress and serve as a link between managing strategy and managing operations. The Balanced Scorecard was initially designed as a financial and non-financial corporate performance measurement tool. Specifically, it helps organizations specify, in detail, critical elements:·Target customers where profitable growth will occur·Value propositions that lead customers to do more business and at higher margins with the company·Innovations in products, services and processes·Investments in people and systems to enhance processes and deliver differentiated value propositions for growth These 5 key principles transform the Balanced Scorecard:Principle 1: Translate Strategy into Operational Terms. Organizations focused on strategy have taken the Balanced Scorecard and transformed it into a strategic tool for measurement. Describing the strategy of the organization, communicating it via the Building Scorecard in an insightful, consistent and operational manner is the cornerstone to putting strategy at the center of an organization.
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